SEO For Accountants

How Our Accountant SEO Services Work

When a client comes to us our team creates a personalised experience right from the get-go. The needs of every accounting company will be different.

This means strategies tailored to your business depending on a range of factors.

With so many factors at play, cookie-cutter strategies just won’t cut it. We develop custom strategies that are necessary for today’s competitive SEO world.

Where are you in your SEO journey?, How tough is the competition?, What are your goals?.

The Welcome Call

This is where relationship building begins, as we dive into understanding your unique business needs.

We believe communication strategies are key to our success, which is why we ensure each Welcome Call has a real impact. We don’t just talk about numbers; we explore client expectations and how our SEO services can help achieve those goals.

The Welcome Call sets the tone for our professional relationship moving forward. It allows us to clarify any queries and ensures you understand how we work towards optimising your online presence in financial services.

This conversation lays the foundation for future interactions, setting clear communication strategies so everyone knows what’s expected going forward.

It’s more than just a courtesy; it’s a vital part of our commitment to providing the best SEO services for accountants.

Building Your Accountant SEO Strategy

This is the phase where we’ll lay down the groundwork that will improve your online visibility, increase client engagement, and ultimately drive the growth of your business.

An initial technical audit will give us an insight into the health of your website. Any issues with the technical side of things can hold your website back–however good your on-page SEO is.

Next up is competitor research, we’ll analyse the strengths, weaknesses and opportunities of your competitors. This will give us the information that we need to beat them.

From there, we’ll create a strategy that addresses the high-reward areas first so that we can speed up the SEO results.

Lastly, consistent SEO auditing will be integrated into our strategy allowing us to review performance metrics regularly and make necessary adjustments along the way.

Getting your Results

Now that we’ve nailed down a strategy, it’s time to roll up our sleeves and put the plan into action.

You’ll work directly with an SEO specialist who will be responsible for working on your business on a daily basis. This is the person who knows your business the best and will be on hand to answer any questions you may have. We don’t put an account manager between you and your SEO specialist.

Our team can handle all of your SEO needs in-house such as content creation, link building and more. This ensures that we keep the quality standards high.

If you have a marketing team then we can integrate with them. We can also work with paid ad teams to optimise your strategy across every form of search.

Track the Results with Monthly Reports

Once we’ve set your strategy in motion, it’s crucial to measure the impact of our efforts with regular monthly reports.

These aren’t just any reports; they’re detailed analyses that delve into a wide variety of performance metrics to give you a comprehensive view of what’s working and what needs tweaking in our SEO approach.

These monthly reports also play a vital role in conversion tracking, allowing us to see which strategies are driving leads and ultimately contributing to business growth. They help identify any weak spots or areas where we’re not meeting our goals so that timely SEO adjustments can be made.

Remember, SEO for accountants isn’t about a one-size-fits-all solution, it’s about continually refining and optimising our strategies based on real-world data and results.

Keyword Research for Accountants

What are consumers searching for? A tax consultant or a financial advisor? Or perhaps, they need help with bookkeeping services? You can afford to get specific with your keywords.

In fact, it’s likely to get you better results. Bottom-of-funnel type of keywords might have a low search volume but they also convert the highest. This is why when we work with accounting companies we often create content for these types of keywords first.

By creating high-quality content that addresses the queries behind these keywords, we don’t just aim for visibility, we aim to provide value. This doesn’t only increase organic traffic; it also positions your website as a trusted source of information within the accountant industry.

Before we create any content we analyse who the competition is, what kind of content they’re producing, and how we can do better.

Local SEO

Local SEO for accountants is going to be incredibly important. Consumers are going to be searching for firms that understand their needs.

To make the most of those leads you need to create landing pages that target local keywords. This can be time-consuming as you need to make sure that the pages are different enough to avoid being seen as duplicates by Google. When Google detects duplicate content it will only hold your site back from ranking.

Google My Business

Imagine having your accounting firm pop up on Google search every time someone searches locally for accounting services, that’s the magic of Google My Business.

This powerful tool helps to take control of your online presence, ensuring that you appear in local searches and on Google Maps.

It’s not just about visibility, though. With features like business reviews and customer engagement tools, it allows you to build a strong reputation and interact with clients directly. It’s crucial to verify your listing too.

Profile optimisation is an essential part of leveraging Google My Business effectively. This means making sure all your information is accurate and complete, including contact details, operating hours, photos of your office (if applicable) and links to your website or social media pages.

E-E-A-T

Some topics that you might be covering as an accounting firm fall under the YMYL category. This stands for Your Money Your Life and relates to any topics that can affect a person’s life such as financial decisions.

To make sure your business has a chance for ranking for these keywords you need to optimise it for E-E-A-T: Experience, Expertise, Authority, and Trustworthiness. This is a crucial aspect of your online presence that Google uses to determine the quality of your content and services.

Experience: Use your experience to create high-quality content that provides unique insight into topics.

Expertise: Have your content checked by experts in the niche. Also, make sure author bios are shown on blog posts that highlight relevant experience and qualifications.

Authority: High-quality backlinks from industry-relevant sources will build the authority of your website.

Trust: Improve the trust signals on your site such as an About Us page, Contact information, social profiles and up-to-date security measures.

Link Building

Due to the competitive nature of the finance and accounting niches on Google, you’re unlikely to rank top without links.

One thing that has worked well for our clients is Digital PR. We’ll work with the clients to create a content piece that we can use to outreach companies and get them to link back to it. This way it provides value for both parties.

Another useful tactic is a backlink intersect. We’ll look at all the links your competitors are getting and reach out to them with a better piece of content or offer.

We also recommend conducting regular backlink analyses to evaluate the performance of your existing links and identify opportunities for improvement.

The anchor text used in these links should be carefully chosen to align with your target keywords, enhancing the relevancy of the link and boosting its value in search engine algorithms.

The relevancy of the links matters too; it’s important to build relationships with sites that are relevant to the accounting or finance industry as search engines tend to favour such link contextuality.

Topic Clusters

This strategy involves creating a main pillar page that targets a core topic, and then building a network of related blog posts (the cluster) that link back to this pillar.

The idea is that by showing search engines you’ve got comprehensive coverage on a particular subject, you’ll be more likely to rank highly for it.

Internal linking makes this technique work as you’re passing relevance through posts earning link equity across all your clusters. Each supporting post should link to another supporting post and to the pillar page.

Technical SEO

SEO Auditing can be a game-changer here; it helps identify potential issues with your site architecture or other crucial aspects such as the speed of the site.

When we speak about site architecture, it’s all about how your website is structured and organised. This allows both users and search engines to navigate around your site better. When done correctly, you get the two-fold benefit of more consumers progressing down your marketing funnel and search engines rewarding you because they understand your site better.

Schema Markup is another technical SEO element that accountants shouldn’t ignore. We’ve seen some great results by adding this code to client’s websites. It helps search engines understand your content better, which could lead to better visibility in SERPs.

Mobile optimisation also plays an integral role as more people use their smartphones for browsing online than ever before. Ensure that your website performs well on these devices to avoid losing out on mobile traffic.

And don’t forget page speed; if your web core vitals are in a bad way, you risk losing potential clients who won’t wait around. There are too many factors to technical SEO to list here, when we work with clients our team runs a 100-point checklist to assess the health of your website using SEO tools such as Screaming Frog. Consider using these tools to better assess your website.

All these factors play significant roles in optimising your accounting firm’s website for better visibility and higher rankings on search engine results pages.