GO Rentals

GO Rentals accelerated a 7-figure increase in revenue through SEO | Car Rental Growth Study

12,591%

ROI

102%

Increase in revenue

68%

Increase in local SEO revenue

GO Rentals | A Kiwi car rental company taking the wheel of their global SEO growth

GO Rentals is one of New Zealand’s largest independent car rental companies, owner-led and run by a passionate, local team. They’re the first car rental company in NZ to be Toitū net carbonzero certified, and they’re radically changing the way car rentals work with no hidden fees, easy pick-ups and climate-friendly services. Through partnering with Prosperity since 2022, they’ve been able to scale their online visibility to reach both a domestic and global target audience.

The Problem

When GO Rentals approached Prosperity Media in 2022, they had great visibility in New Zealand. Yet, they struggled to rank with a local ccTLD in their main international markets, such as Australia, the UK, and the USA and couldn’t rely only on PPC campaigns.

International car rental giants were able to target global markets with multiple local ccTLDs. Unfortunately, GO Rentals was unable to implement multiple ccTLDs or an hreflang strategy used in standard international SEO campaigns.

We were tasked with the challenge of ranking an amazing local brand in an international, competitive landscape.

Jeena confirmed, “Before working with Prosperity, we had a small internal marketing team with limited resources to properly scale our SEO efforts. While we understood SEO was a critical growth channel, we were facing increasing competition in the car rental space (both national and international players). We needed an agency that could accelerate performance quickly and strategically, not just improve rankings, but drive meaningful commercial impact.”

Our SEO Strategy

As standard with our SEO service, we assigned both an SEO lead and a content lead to combine deep technical and creative expertise for a thorough SEO campaign.

The success of our organic search growth is underpinned by a commitment to target audience research, empathy-led content and becoming an extension of our clients’ team to implement strategies flawlessly. Key areas of the strategy included:

- Regular keyword research and competitor analysis: The car rental industry is notoriously competitive, and search rankings can be volatile as more comparison sites gain market share. Our regular analysis and research ensured we stayed on top of changing search trends and how GO’s target audience likes to search.
- In-depth technical audits: We regularly audited the site with a 100-point checklist and improved sitespeed, indexing issues, site architecture, and structured data. The technical health checks were vital in the long-term performance of the website and the success of our content strategies.
- Bespoke local SEO strategy: Over 50% of location page traffic comes from local SEO. We conducted customer sentiment analysis using review data, local SEO keyword research and applied EEAT to our GBP optimisation.
- CRO focused landing pages: Search engines use engagement signals as a ranking factor, which is why our SEO campaigns go beyond just keyword targeting. We worked closely with GO Rentals’ developers to deliver an improved user experience on every landing page.
- High-quality EEAT content: By deeply understanding the target audience and the business, we were able to map out the unique EEAT elements needed on each page. Our SEO content goes beyond keyword targeting; it improves engagement rates and ultimately conversions.
- GEO/AI Search Optimisation: We conducted in-depth brand, technical and competitor audits to understand how GO Rentals performed in LLMs. Our GEO content strategy and citations corrected brand misrepresentations and built persona-led query fan-out content pages and passages.

Jeena noted that our SEO services stood out in the market, she said “Unlike other agencies, PM didn’t offer generic SEO tactics; together, we built a tailored growth strategy aligned with our brand, locations, and revenue objectives. They were proactive rather than reactive, consistently bringing new opportunities to the table.”

Our Car Hire SEO Results

Since starting with Prosperity, we have achieved:

102% revenue growth, a 7-figure increase.
12,591% ROI from organic conversions.
68% increase in local SEO revenue.
56% improvement in BoFu sessions.
Read our GEO Whitepaper to see how our GEO approach also achieved 450% ROI from LLM Referral Conversions.

GO Rentals Organic Revenue with Prosperity Media

What makes us different to other agencies

Bespoke approach.
Both a technical lead and a content lead on the account.
In-house content team.
We test strategies on agency-owned websites.
Conversion-led content focused on engagement rates, not just rankings.
We become an extension of the client’s team.
We measure ourselves against client goals and ROI.

“Prosperity Media combines deep expertise with genuine care for business outcomes. Their dedication, transparency, and collaborative approach make them feel like an extension of our internal marketing team. Nothing is ever “too much” – they consistently go above and beyond to deliver meaningful, measurable results, not just rankings, but real commercial growth.”

Jeena Kalyan, Marketing Manager, GO Rentals