Amii Freeman
Content Director
Amii established our Content Department, introducing the writers’ hub, peer-to-peer QA, and empathy mapping that now shape how we work. Her background in screenwriting and filmmaking shapes how she reads search intent and audience analysis, and it underpins the empathy-led approach she brings to EEAT and content strategy. Amii started out writing for the travel industry while working in insurance, then made a full career change in 2021. She combines account management and corporate experience with a writer’s instinct for what actually connects with readers. Her strategy won Best APAC SEO campaign and Best Global SEO campaign in 2025.
When she’s not screenwriting or making short films, Amii is travelling, cycling, kayaking or running, always with a new foodie place lined up to refuel afterwards.
