Last month Prosperity Media attended MozCon, its the world’s premier SEO and Digital Marketing Conference hosted in Seattle USA with top notch speakers all from the US & Europe speaking.
We have put together some key tips from speakers at the event.
1. Rand Fishkin
– Power of content Report is a great report for content marketing stats. – Review overall traffic for content marketing efforts. – Review landing page traffic for content marketing efforts. – Build an Exclusive email list (share a max of 2 pieces of content a month) – Republish content – Content marketing is a long game
2. Russ Jones
– Find people who are using the 2013 version and make the 2017 or 2018 version of the content. – Track Brand mentions for links. – Do not produce content that you can not link to. – Look over competitors top links – Take a wikipedia page and make it accessible and reach out to everyone linking to it. – Make bespoke content. – Use downloadable resources. – If you are embarrassed to promote your content then you should not make it. – Use hunter.io for finding emails. – Ntopic.org – Content Relevancy tool. – Link prospects are like customers. – Use a different TLD when you are doing outreach – Pitchbox.com – is a great outreach tool. – Content team should have a – Manager, Developer, Designer, Writer and Editor (Prospector and lead prospector)
3. Britney Muller
– Similar Web – Great tool for doing analysis. – Built With to analyse websites. – Dont use a shared host for your company website. – Remove junk pages from your website – Re submit sitemaps for a specific section of your site if you are having indexing issues. – Self referencing rel canonical are worth using. 4. Lisa Myers – Tools worth using to scale outreach – Gorkana, Meltwater, BuzzStream, Buzzsumo – Find something and make it better. – Interview question – ask someone what browser they use if they say Firefox or Chrome they are 17% more likely to stay in the job. – Interview question – how did the elephant get onto the underground? – Team – Design, Dev, OutreachAllow staff to send emails their own way.
5. Joel Kettle
– Review competitors negative reviews – Run live chat
6. Daniel Russel
– Sub reddit content ideas. – Top sub reddit in the past month. – Use content ideas from reddit. – Build content based on popular themes shared on reddit. – Reddit user base is 67% male 33% female. – Maintain a active user. – Become a active user. – Master search function. – How you can 10 x a idea.
7. Wil Renyolds
– Rather be thanked then ranked. – Never rank for SEO Consultant or SEO Company no quality deals had from these terms. – Ranking on terms like SEO company lost SEER money. – Hire an academic researcher for a content asset project. – Always show pricing if you are a SAAS project. – Ensure that your business is writing recent content and you include the year value in the title, it can assist with CTR. – Comparison widgets such as the ones PC World use can be great for conversions. – Ensure that your business uses GetStat.com for analytics. – Target terms like (Best) + Query for keyword targeting. – Scrape company reviews. – Look over both positive and negative reviews for competitors to gain insights on what they are doing right and wrong. – Ask people how to improve your content marketing.
8. Rob Bucci – 21% of image results are in the information stage. – Target “Best” Queries – Target “Compare” Queries – Target “New” Queries – Ensure you are using “Category pages” targeting focused ranking more. – getstat.com/mozcon – For All Slides and information.
9. Matthew Edgar
– Ensure you are using internal link tracking. – Ensure you are using scroll tracking on site content. – 5secondtest.com is a good tool for tracking website issues.
10. Kane Jamison
– Make ads targeting influencers and journalists. – Upload email lists to custom audience on Facebook. – Target influencers and blogs first with custom ads before you target the sites with outreach. – Use Twitter Audience ads using email list. – Retarget for user conversions.
11. Matthew Barby
– Brands doing good things with conversion – PandaDocs, Zapier – These brands are building conversion pages. – Solve a problem users are already asking.
12. Dr Pete
– 55% of results on page one are now running on HTTPS. – Terms like “Samsung TV” are starting to be paid only, the way to go with organic is long tail. – Featured Snippets. – Give the answer first. – Featured snippets drive voice search.
13. Tara Reed
– Powerful brands use communities. – When customers se a community they are 2.5 – Make use of Udemy courses. – Bubble.is is good for making basic community sites – Memberful WP Plugin
14. Brittney Muller
– Remove low quality pages on your website. – Add URL Parameters to google search console. – Provide relevant suggestions to increase page views. – Quiz content can work very well.
15. Stephane Chang
– Define/Design/ Analyse – Title tags were low effort high opportunity – Stratified sampling – Googles cause of impact package – Using Google AMP dropped page seed from 1.94 seconds to 317 ms. – Changing wording on title tags from unique to popular increased CTR. – Meta Descriptions are highly important on mass scale.
16. Dawn Anderson
– Using hreflang & Canonical on international site can cause issues. – Search engines love categorization. – Local navigation and relevance is important. – Make use of breadcrumbs on content. – ASOS is a good example of fashion category use.
Some of the Australian’s who attended having a drink with Cyrus Shepard.
James Norquay from Prosperity Media with Rand from Moz.
