Victorian Cosmetic Institute Medical SEO Case Study Growth Study

The Problem

Victorian Cosmetic Institute is a leader in cosmetic clinics in Melbourne. Due to the work of a previous SEO agency, they lost their rankings for key treatment terms due to outdated, poorly optimised thin content with inconsistent content structure. 

As a result, they wanted to boost their organic traffic and grow SEO rankings to dominate amongst local Melbourne competitors.

The Solution

They engaged Prosperity Media to assist with consulting, technical SEO, content creation, keyword research, keyword gap analysis and link acquisition. We focused on fixing high impact issues that were affecting their site. We provided consultation on what content to develop and which keywords were relevant to target for content. As a result of this approach, with a combination of link acquisition, this helped dramatically increase the visibility of their site and brand awareness.

The Result

Since engaging with the Prosperity team, the site has experienced significant growth from organic traffic. We have achieved top 3 rankings across Australia for over 650 keywords, resulting in 15,000 more users to the site per month. As a result of the May Core Update, the organic traffic had grown exponentially to over 100,000 organic visitors per month. 

With a focus on quality, satisfying search intent and applying high quality SEO practices, our approach has effectively recovered the quality of the site and improved E-A-T factors.

Organic Traffic Value Growth

– From $52,000 a month traffic value to over $96,000 a month.

– Equivalent value to buy the same traffic.