RateCity – Finance SEO Case Study Growth Study

The Problem

RateCity helps consumers achieve their financial goals by comparing interest rates and fees. The issue they were having was connecting with their target audience. Despite having an experienced team of in-house writers who knew how to create engaging content, they struggled to get that content in front of the right people.

The competition had been promoting many of their articles via SEO and RateCity wanted to gain an edge.

The Solution

RateCity reached out to Prosperity Media. Together, we worked with their in-house writers and gave them the consulting they needed to increase organic traffic. The main focus of the campaign was to train the team how to identify commercial keywords that would help raise the company’s bottom line.

We had also conducted a technical audit of the site and discovered issues with site structure, page speed and SEO friendly content.

Fixing these enabled GoogleBot to crawl the site better and get the new content indexed faster.

The Result

At the beginning of the campaign, the client had approximately 188,359 monthly organic visitors. Within 6-months we increased monthly organic visitors to 479,395. 

That is, our efforts produced a 2.5x on their organic traffic within a very short timeline.

Since we were able to improve keyword rankings, assign new competitive keywords to existing and new content, and grow organic traffic, the client’s monthly organic traffic value saw significant growth.

Organic Traffic Value Growth

– From $627,000 a month traffic value to over $2,274,000 a month.

– Equivalent value to buy the same traffic.