Open Colleges – Education SEO Case Study Growth Study

The Problem

Open Colleges is the Australian leader in online education, having helped over 800,000 students gain the skills needed to launch their career. They wanted to increase the amount of leads flowing into the business through search engine optimisation.

The Solution

Open Colleges contacted Prosperity Media to help with growing their SEO traffic and to generate more leads via SEO. The team at Prosperity was also tasked with creating high quality content to target the education space.

Prosperity Media conducted a technical SEO audit to fix up legacy issues on the domain. In-depth keyword research and analysis were also completed to identify gaps in the market. The team at Prosperity Media also assisted with creating and deploying long form content assets in the education space. 

Prosperity Media developed a Digital PR and link acquisition strategy and implementation for the brand covering key content assets and new landing pages.

The Result

The ongoing SEO work resulted in a 356% growth in organic traffic over a 3 year period.

Organic Traffic Value Growth

– From $333,000 a month traffic value to over $1,282,000 a month.

– Equivalent value to buy the same traffic.