Centre for Gastrointestinal Health – Medical SEO Case Study Growth Study

Between 26/09/2021 to 26/09/2022: 

• 5,537.45% increase in clicks 
• 1,183.58% impressions boost 
• 1,820% keyword growth 
  • 134 keywords ranking in the top 3 results positions 
  • 976 keywords ranking between 4th and 10th position
• 382% increase in backlink acquisition 
• 22% increase in organic traffic cost 

The Problem

The Centre for Gastrointestinal Health struggled with indexation issues and ranking their core service pages. By extension, our client needed to earn visibility across non-branded market segments. 

Consequently, Dr Pran Yoganathan consulted our services to help increase the clinic’s online presence and extend its reach to their target market. 

The Solution

Prosperity Media engaged in a comprehensive informational content strategy to build a content hub, highlighting ​​different gastrointestinal conditions corresponding to a target symptom and linking to an internal service page. This content hub allowed the Centre for Gastrointestinal Health to build topical authority across its core services and provide Google greater ease when crawling the site. 

We generate original branded infographics on Canva to target SERP features such as image packs or featured snippets, while also boosting CTR through thumbnails and building E-E-A-T with users.

The Result

Despite only publishing one informational piece per month, the ensuing results resolved Centre for Gastrointestinal Health’s indexing issues and resulted in SERP domination for a range of gastrointestinal topics. 

During the campaign (09/21 – 09/22), there was a 5,537.45% increase in clicks over a 6-month period alongside a 1,183.58% impressions boost. This led to a 22% increase in organic traffic cost ($2,639.273 USD). Our content has additionally become a useful linking asset, with a 382% increase in backlink acquisition over 12 months. 

Prosperity Media not only delivered results at the end of the campaign but also ensured that the outcomes continued to improve over time. Checking the site performance in 2023, our client has improved in clicks by 3613.69% over the last 3 months compared to the previous period. Currently, their traffic is valued at $13,241 USD.