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Every brand should be preparing for OpenAIs search engine; searchGPT. It gives your website a chance to find new customers and if you’re not making the most of it then your competitors will be. This not only ensures you’re future-proofing but also ensures that your revenue-earning potential is as high as possible.
As an SEO agency with a decade of experience, we’ve seen the development of AI first-hand. To optimise your website for SearchGPT, send us a message.
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SearchGPT is a search engine developed by OpenAI that uses AI to better understand searcher queries and provide highly relevant and precise answers.
SearchGPT’s conversational interface allows for a more natural and intuitive search experience, responding quickly and directly to questions with relevant sources and clear links.
SearchGPT is designed to give you an answer, not just a list of links. With its innovative approach, SearchGPT aims to transform the way people search for information online. OpenAI wants to combine the best of a search engine and LLMs.
Yes, SEO will work with SearchGPT because OpenAI still needs to process large amounts of data in a similar way to Google. This means there will be an algorithm in place that websites can optimise for.
At our SEO agency, we’ve already seen SEO strategies work for SGE AI Overviews in Google. It’s reasonable to assume that SearchGPT will be similar. However, SearchGPT is currently still in a ‘temporary prototype’ phase so there’s still a lot to be decided. Our team will be testing out strategies as it gets a wider release.
While SearchGPT’s AI-driven technology may change how search results are presented, the fundamentals of SEO will likely remain the same. By focusing on quality, relevance, and user experience, you’ll give your website the best chance of succeeding. Remember that SEO isn’t a one-time task, but an ongoing process.
SEO Strategies for SearchGPT
SearchGPT SEO strategies can prepare your website for this new search engine and are likely to follow the same principles as SEO for other search engines. Being an SEO agency we’ve witnessed tried and tested to find out what works.
When optimising for SearchGPT, you’ll want to focus on keyword and entity optimisation strategies that help the AI-driven algorithms quickly identify the key points of your content and match it with relevant user queries.
This involves using relevant keywords in your content, including titles, headings, and body text. However, it’s essential to use them naturally and not overdo it.
Entity optimisation is also important, as it helps SearchGPT understand the context and relevance of your content. By optimising your content for keywords and entities, you’ll improve its relevance and chance of ranking in SearchGPT’s search results. Also, use a conversational tone and natural language in your content to match voice search queries.
By incorporating structured data into your website, you can help SearchGPT’s AI-driven algorithms better understand your content, making it more discoverable and increasing its chances of appearing in search results.
This is especially important for SearchGPT, as it relies on natural language processing to interpret user queries and provide accurate answers. By providing clear and concise structured data, you can help SearchGPT’s algorithms quickly identify the key points of your content and match them with relevant user queries.
To optimise your website for SearchGPT, focus on using schema markup to provide additional context about your content. This can include details such as author names, publication dates, and keywords.
By using schema markup, you can help SearchGPT’s algorithms better understand the structure and content of your website, making it more likely to appear in search results.
Our SEO agency has seen great success with building backlinks through Digital PR for brands. In fact, we have a dedicated PR team that has generated hundreds of high DR links for clients.
We achieve this by crafting compelling stories and pitches that showcase your brand’s expertise and unique value proposition. Reach out to reputable publications, media outlets, and influencers in your industry to secure features, interviews, and reviews that link back to your website.
By leveraging digital PR, you can also improve your website’s visibility and ranking on SearchGPT. This is because high-quality backlinks from authoritative sources signal to the AI algorithms that your content is trustworthy and worthy of citation.
Digital PR can also help you build relationships with key stakeholders, including journalists, influencers, and industry leaders, which can lead to further opportunities for collaboration and promotion.
To maximise the impact of digital PR on your SearchGPT optimisation, we focus on quality over quantity. This will help you build a strong foundation and improve your website’s credibility and authority in the eyes of SearchGPT’s AI algorithms.
To optimise your content for search intent and improve your SearchGPT rankings, you need to understand the different types of search intent and tailor your content to match the user’s query.
There are four main types of search intent:
Understanding the user’s intent behind their search query will help you create content that meets their needs and provides a better user experience. For example, if a user searches for ‘best manufacturer in Sydney,’ their intent is likely transactional. They’re looking for a specific type of business in a specific location.
With AI search results getting more intelligent and specific; search intent is going to matter even more.
Your online credibility relies heavily on demonstrating E-E-A-T. Especially if you’re in a YMYL niche.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
By showcasing your E-E-A-T, you can establish your brand as a reliable source of information, increasing your chances of ranking higher in search engine results pages (SERPs). Google uses E-E-A-T to assess the credibility of a website or content creator so it’s probable SearchGPT will also.
If you demonstrate a high level of E-E-A-T, you’re more likely to be considered a trustworthy source, and your content will be promoted accordingly. On the other hand, if your E-E-A-T is lacking, your ranking may suffer.
By focusing on building your E-E-A-T, you can improve your online reputation, increase your visibility, and drive more traffic to your website.
Understanding how to adapt your optimisation strategies will be important to staying ahead of the curve. Taking time to strategise now will be beneficial in the long run.
We recommend brands optimise for the digital shelf to have a single overarching strategy. This means having a plan to optimise your brand everywhere it appears on the internet, AKA the digital shelf.
You’ll need to focus on creating high-quality, user-centric content that meets searchers’ needs. SearchGPT’s emphasis on providing direct answers to user queries means that your content should be concise, informative, and engaging.
As AI-driven search becomes more prevalent, you’ll need to stay up-to-date with the latest developments in AI. You should also focus on providing a seamless user experience, using methods like E-E-A-T to establish credibility and trust with your audience. By adapting to these changes, you can ensure that your SEO strategy remains effective in the age of SearchGPT.
There’s an increasing amount of research and information for brands to keep on top of. If you want help with your SEO strategy and SearchGPT optimisation, reach out to our team. We have a decade of SEO experience with brands across the world.
We’d be happy to share results with you and give you more specific advice for your business. Ensure your strategy is high-quality as it could be the difference between you and your competitors.
Matthew Barby
Senior Director of Acquisition at Hubspot
Whenever I have companies ask me if there are any great agencies in Australia, I always point them to Prosperity Media. James and team are always pushing out incredibly impactful work, and their depth of knowledge around SEO and content marketing is up there with the best in the world.
Marcus Lim
Co-Founder & CEO at Oneflare
We have experienced significant uplift and continued growth in organic traffic and have helped us to rank above all our competitors for key search terms.
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