Joshua Matthews

Copyrighting pitchside to page one, Josh’s path into search started sideways. A media role at Reading FC (while finishing a Sport Marketing degree) led to content work at Chelsea FC, before he made the technical leap to the recognised SEO OG that is Screaming Frog. Here he built the technical foundations and relationships to push a data-led marketing career forwards.

With the urge to see more, he tagged onto his good and far more talented music tour across Oceania, before deciding to hang around after the offer of gaining travel industry experience within a marketing coordinator role for Happy Travels in Byron Bay.

With that technical grounding now paired with hands-on social and content experience, it was a no brainer to seek out some top SEO experience in the big city though, leading to a new role in which Josh specialises across offsite strategy for bigger clients — helping brands put their existing social presence and UGC to work for search, as social and brand signals become increasingly key to the search space.

Outside the office, Josh still hasn’t accepted that football isn’t his calling, training and playing whenever he can. He’s since made life harder for himself by picking up scuba diving, running, and surfing too and any trip abroad usually ends with him badly recreating the local food back home.